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The Real Road to Green: Don't Reduce, Distribute!

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Big city mayors meet this week to discuss what they can do to reduce global warming. Alot of their talk will focus on how to get people to do less: drive less, use less electricity, etc. As in the spirit of John’s recent post, the debate takes the form of parsing a scarce resource. It’s punitive and puritanical. Worst of all, it assumes that the institutional demands on us stay the same. As always, it’s the individual that is asked to sacrifice and change–not the institutions.

But inside the support economy is a far more sustainable and profound response to climate crisis. It entails the shift from concentrated to distributed patterns of life, work, consumption. Start with our daily obeisance to the gods of command and control: the commute. The commute exists because in the late eighteenth century canny British factory owners figured out that they could get more work out of people and use fixed assets more efficiently if everyone worked in the same place at the same time. Today, the concentrated pattern of work costs far more than it saves for firms, individuals, and the planet: It feeds needless bureaucracy; it destroys value by insulating employees from consumers; it requires mass-carbon-spewing transport. The barriers to distributed working are not technological or substantive. Progress on this front has been slow because employers don’t want to give up physical supervision, because office politics require face time, because people who work “away” take unfair hits on their careers and prospects. Concentrated work patterns express power politics and are maintained out of inertia on both sides of the power equation.

Before those factory owners had their way, life and work were all home based. In the new digital world, we can resurrect the best of that. Of course we need alternative energy and new green technologies. But the most compelling and far reaching response to the climate crisis is to bust up our current patterns of concentration. Distributing work is the most obvious piece of low hanging fruit. It’s a win in every direction. It will create more value–and wealth– because it reorients employees from organizational to individual space so they engage with customers, not each other. It’s one key to reducing overhead and restructuring costs, helping to make support widely affordable. And, it’s essential to a quantum shift in carbon emissions. In other words, it’s in the critical path of the new capitalism and the needs of our planet. Other dimensions of infrastructure can evolve quickly to complement new patterns of distributed work. The platforms already exist for new distribution systems that bring products and services to our homes. Rapid prototyping will enable small scale low energy production that occurs locally or even at home.

The solutions to climate crisis will not come from simply doing the old model– only less. Forcing more social competition over the shrinking pie of fossil fuels will destroy what’s left of our social fabric. Yes we need to develop alternate energy, but those innovations will be most effective in the context of a whole new distributed model for life and work. The two vectors of capitalism and climate are converging on this one idea: don’t reduce, distribute!

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