Psychological self-determination is expressed in three different dimensions. In the first dimension people want to live their lifes the way they choose to live it. This is the sense of sanctuary. The second way people express their psychological self-determination is in the widespread desire for voice: we want to be heard and we want our voices to matter. The third way we want our psychological self-determination to be expressed is in our desire to be connected: we want to be part of communities.

Business is conducted from the inside out. Business processes are organized from the point of view of the individual consumer and aligned with the individual’s interests. Forget about what niche you’re in, or even what industry. The new enterprise asks, “Who will want us to support them, and what do they need?” Then figure out whom you need to collaborate with to make it happen. Wholly new “support networks” will cluster around individuals, families and virtual communities with the sole purpose of supporting their aims.