In our book we argue that fundamental shifts in the nature of capitalism occur with the convergence of three forces: new markets, new technologies, and a new enterprise logic. These three forces converged early in the twentieth century and gave rise to managerial capitalism. The relevant question is “are these three forces converging again now?” We think the facts suggest the possibility of exactly such an historic convergence. There are new populations with a deep yearning for psychological self-determination and they are giving rise to the new markets for deep support that we describe. There is a new digital medium uniquely capable of meeting the demand associated with these new markets. Finally, many people today sense that there must be a better and more relevant way of doing capitalism. The search is on for a new enterprise logic that will fundamentally alter the orientation, purpose, and economics of commerce.

We hope that our book will contribute to that search, and help propel the convergence of these three critical forces. Once new commercial entities figure out how to realize the value in the new markets for deep support, everyone who wants a share of the new wealth will have to follow. The rest will go the way of the buggy manufacturers of a century ago.