Individuals at every income level need deep support. In fact, in today’s environment wealthy people can paste together some version of deep support to enhance their lives. But everyone else-working single moms, dual career couples, blue-collar families-have urgent needs for deep support. That is why a critical component of the new enterprise logic is what we call infrastructure convergence. We argue that federations can use digital platforms to eliminate the replication of administrative activities across their enterprises. This dramatically reduces working capital and provides the opportunity for order of magnitude shifts in the cost structure of deep support.